EUHOFA WORLD CONGRESS 2025



Welcome

The Koning Willem I College is very proud and thankful to organize the 62nd EUHOFA Congress in ‘s-Hertogenbosch the Netherlands from 9 - 12 April 2025

Wil je deze video bekijken? Accepteer dan de marketing cookies
accepteer marketing cookies
Bord met eten wordt uitgeserveerd

Back to the future: the power of sustainability

We will explore the future of hospitality and sustainability within the theme 'Back to the Future: The Power of Sustainability'.

Get ready for an inspiring program featuring eight powerful keynote speakers, fascinating excursions, culinary surprises, and the warm hospitality our region is known for. We look forward to welcoming you to this unique congress.

Program EUHOFA 2025

1

Wednesday April 9

Program subject to change

  • Optional program for early arrivals
  • Welcome Reception EUHOFA - Rooftop The Den
  • Welcome Dinner Dutch Cuisine - Rooftop The Den

2

Thursday April 10

Program subject to change

  • Opening EUHOFA Congress 2025
  • Albert Kooy: 5 principles of Dutch Cuisine
  • Jef Staes: Back to the future; from 2D education to 3D education
  • Dutch Cuisine lunch
  • Geert van der Veer: Food transition and new entrepreneurship
  • Corné van Dooren: Sustainable diets
  • Guided tour sustainability KW1C
  • Sharing circle
  • Dinner at Koning Willem I College with guest chefs

3

Friday April 11

Program subject to change

  • Toine Timmermans: Foodwaste
  • Maaike de Reuver: Back to the future; Food Inspiration (trends and developments)
  • No waste lunch at Noordkade Veghel
  • Noordkade experience and visit Chocolate factory
  • Presentation EUHOFA 2026 Gent
  • Sharing circle
  • Night off

4

Saturday April 12

Program subject to change

  • The Den - Business partner presentation Odysee
  • Dieze tour through 's-Hertogenbosch
  • Visiting St. John's Cathedral
  • Walk to Jongens van de Wit
  • Arno Folkerts: For a healthy future we must change
  • Beer tasting and tour Jongen van de Wit
  • Sharing circle
  • Gala dinner and after party

5

Sunday April 13

Program subject to change

  • Breakfast and check out

Keynotes EUHOFA 2025

Portretfoto Albert Kooy

Albert Kooy

Albert Kooy is a leading advocate for Dutch Cuisine, known for promoting sustainable and locally-sourced ingredients. As a chef and culinary educator, he combines traditional Dutch culinary heritage with a focus on sustainability and seasonality. Beyond the kitchen, Kooy is an author and speaker, advocating for a modern, responsible Dutch cuisine that honors its roots and embraces contemporary trends. His work elevates Dutch cuisine globally, inspiring chefs and food enthusiasts worldwide. Learn more about Dutch Cuisine here.

Keynote
: Thursday April 10

Portretfoto Jef Staes

Jef Staes

Jef Staes (Belgium, 1956) is a recognized authority on learning processes and innovative organizations. After a career as a Software Designer in Digital Telephony, Training Manager, and Corporate Learning Officer, he now assists CEOs and organizations in finding comprehensive answers to the changing dynamics of today’s market. His central question is: “Why don’t organizations learn and innovate fast enough?” Jef Staes addresses this question through his work. He has written several books on the topic, including the Red Monkey Trilogy, and has been a popular speaker at numerous international conferences, including four TEDx talks.

Keynote: Thursday April 10

Portretfoto Corne van Dooren

Corné van Dooren

Dr.ir. Corné van Dooren is an ecological nutritionist. He is senior advisor sustainable diets at World Wildlife Fund Netherlands (WWF NL) and senior researcher Ecological Nutrition at Wageningen University & Research. Prior to this, he worked as a sustainable food expert at the Netherlands Nutrition Centre (Voedingscentrum). Sustainable diets, food-based dietary guidelines, food waste, labelling, food diversity, and the protein shift are among his fields of expertise, reflected in his list of scientific publications. He is member of the Dutch Society of Nutritional Sciences (NAV).

Keynote: Thursday April 10

Portretfoto Geert van der Veer

Geert van der Veer

Geert van der Veer is co-founder and director of ‘Herenboeren Nederland’. He also co-founded Aardpeer, a fund aimed at acquiring and leasing out agricultural land to actors in the food transition, as well as the farmers networks Groenboerenplan, Caring Farmers and Boerenperspectief, which aim to connect and support farmers who work towards an organic, circular and/or nature driven food production system. At the moment, Geert is also involved in the development of De Plaatsen: physical meeting places where knowledge and practices of nature driven farming can be brought together and shared.

Keynote: Thursday April 10

Photo by Fleur Born.

Portretfoto Toine Timmermans

Toine Timmermans

Toine Timmermans is the Managing Director of the foundation Food Waste Free United, a national public-private partnership in the Netherlands (www.foodwastefreeunited.com). He also serves as the Program Manager for Sustainable Food Chains at Wageningen University & Research.
Toine has coordinated several EU projects, including FUSIONS and REFRESH, which focus on innovation and research in food waste prevention at the EU level (www.eu-refresh.org). Additionally, he is a member of the EC Food Loss and Waste Platform and a Non-Executive Director on the board of End Food Waste Australia.

Keynote: Friday April 11

Maaike de Reuver

Maaike de Reuver is the editor-in-chief of Food Inspiration, where she delves into the latest trends in foodservice. Known for her engaging keynote presentations for major corporations like Unilever and Google, she also frequently gives presentations at culinary schools and moderates the Food Inspiration Days, one of the biggest foodservice congresses in the Benelux region. Additionally, she is a scout for Food100, recognizing transformative food companies. Her deep expertise and innovative vision make her a leading authority in food trend analysis and industry innovation.

Keynote: Friday April 11

Portretfoto Arno Folkerts

Arno Folkerts

Arno Folkerts is a prime example of a modern coaching leader. 
He is a practical man who, with knowledge, sensitivity, and humor, 
makes the concepts of change and collaboration clear and concrete.

Arno is renowned for his warm yet clear-cut approach, allowing him to communicate effectively at all levels.  He delves into themes such as leadership, change, and collaboration. In his energetic, surprising and  confidently relaxed style, he takes the audience on a journey. With his magnetic stage presence Arno leaves 
the audience inspired to collaborate and drive change.

Keynote: Saturday April 12

Portretfoto Albert Kooy

Albert Kooy

Albert Kooy is a leading advocate for Dutch Cuisine, known for promoting sustainable and locally-sourced ingredients. As a chef and culinary educator, he combines traditional Dutch culinary heritage with a focus on sustainability and seasonality. Beyond the kitchen, Kooy is an author and speaker, advocating for a modern, responsible Dutch cuisine that honors its roots and embraces contemporary trends. His work elevates Dutch cuisine globally, inspiring chefs and food enthusiasts worldwide. Learn more about Dutch Cuisine here.

Keynote
: Thursday April 10

Portretfoto Jef Staes

Jef Staes

Jef Staes (Belgium, 1956) is a recognized authority on learning processes and innovative organizations. After a career as a Software Designer in Digital Telephony, Training Manager, and Corporate Learning Officer, he now assists CEOs and organizations in finding comprehensive answers to the changing dynamics of today’s market. His central question is: “Why don’t organizations learn and innovate fast enough?” Jef Staes addresses this question through his work. He has written several books on the topic, including the Red Monkey Trilogy, and has been a popular speaker at numerous international conferences, including four TEDx talks.

Keynote: Thursday April 10

Portretfoto Corne van Dooren

Corné van Dooren

Dr.ir. Corné van Dooren is an ecological nutritionist. He is senior advisor sustainable diets at World Wildlife Fund Netherlands (WWF NL) and senior researcher Ecological Nutrition at Wageningen University & Research. Prior to this, he worked as a sustainable food expert at the Netherlands Nutrition Centre (Voedingscentrum). Sustainable diets, food-based dietary guidelines, food waste, labelling, food diversity, and the protein shift are among his fields of expertise, reflected in his list of scientific publications. He is member of the Dutch Society of Nutritional Sciences (NAV).

Keynote: Thursday April 10

Portretfoto Geert van der Veer

Geert van der Veer

Geert van der Veer is co-founder and director of ‘Herenboeren Nederland’. He also co-founded Aardpeer, a fund aimed at acquiring and leasing out agricultural land to actors in the food transition, as well as the farmers networks Groenboerenplan, Caring Farmers and Boerenperspectief, which aim to connect and support farmers who work towards an organic, circular and/or nature driven food production system. At the moment, Geert is also involved in the development of De Plaatsen: physical meeting places where knowledge and practices of nature driven farming can be brought together and shared.

Keynote: Thursday April 10

Photo by Fleur Born.

Portretfoto Toine Timmermans

Toine Timmermans

Toine Timmermans is the Managing Director of the foundation Food Waste Free United, a national public-private partnership in the Netherlands (www.foodwastefreeunited.com). He also serves as the Program Manager for Sustainable Food Chains at Wageningen University & Research.
Toine has coordinated several EU projects, including FUSIONS and REFRESH, which focus on innovation and research in food waste prevention at the EU level (www.eu-refresh.org). Additionally, he is a member of the EC Food Loss and Waste Platform and a Non-Executive Director on the board of End Food Waste Australia.

Keynote: Friday April 11

Maaike de Reuver

Maaike de Reuver is the editor-in-chief of Food Inspiration, where she delves into the latest trends in foodservice. Known for her engaging keynote presentations for major corporations like Unilever and Google, she also frequently gives presentations at culinary schools and moderates the Food Inspiration Days, one of the biggest foodservice congresses in the Benelux region. Additionally, she is a scout for Food100, recognizing transformative food companies. Her deep expertise and innovative vision make her a leading authority in food trend analysis and industry innovation.

Keynote: Friday April 11

Portretfoto Arno Folkerts

Arno Folkerts

Arno Folkerts is a prime example of a modern coaching leader. 
He is a practical man who, with knowledge, sensitivity, and humor, 
makes the concepts of change and collaboration clear and concrete.

Arno is renowned for his warm yet clear-cut approach, allowing him to communicate effectively at all levels.  He delves into themes such as leadership, change, and collaboration. In his energetic, surprising and  confidently relaxed style, he takes the audience on a journey. With his magnetic stage presence Arno leaves 
the audience inspired to collaborate and drive change.

Keynote: Saturday April 12

Wil je deze video bekijken? Accepteer dan de marketing cookies
accepteer marketing cookies

Your Guide to Sightseeing ‘s-Hertogenbosch

's-Hertogenbosch is the capital of Brabant. Exploring ‘s-Hertogenbosch and its surroundings offers a delightful mix of history, culture, nature, and sustainable experiences. Whether you're wandering through the charming streets of the city or venturing out into the scenic countryside, there's something for everyone to enjoy. From historic landmarks and beautiful castles to organic markets and tranquil nature reserves, ‘s-Hertogenbosch and its surroundings provide a rich tapestry of activities for tourists. Here are ten must-visit attractions and experiences that will make your trip unforgettable. 

Picture by Marc Bolsius.

Must-visits
Gebouw locatie Onderwijboulevard

Koning Willem I College

Welcome to Koning Willem I College, a regional training center with locations in 's-Hertogenbosch, Meierijstad, Oss, and Land van Cuijk. Here, we offer about 200 vocational education programs for over 18,000 students. Take a look at our hospitality programs on this page.

Sustainability is not only a part of our education but also permeates our operations. As a UNESCO school and signatory of the SDG Charter, we are committed to creating a better world and preparing the next generation for the challenges of tomorrow. We teach our students that there is only one future, and it is sustainable.

Learn more
Docent en student koksopleiding werken samen aan gerechten in keuken
"As students we learn not only to create amazing dishes but also to strive for a conscious approach to food."
Student horeca poseert met drie borden met eten

Your Stay at The Den

During the EUHOFA event, you will stay at The Den, a modern and stylish hotel in the heart of 's-Hertogenbosch. The Den combines luxury, comfort, and contemporary design with warm Brabant hospitality. The hotel is just a 5-minute walk from the Koning Willem I College, the main venue of the event.

The hotel offers spacious rooms with modern amenities and a sky bar with stunning views of the city. Its central location also places you within easy reach of 's-Hertogenbosch's historic city center.

Arriving at 's-Hertogenbosch station?
Here is the walking route to The Den.

About The Den

Our partners

Logo Logo Euhofa
Logo Jongens Van De Wit
Logo Logo Gastronomixs
Logo Logo Verstegen
Logo Logo HAS Green Academy
Logo Logo Samen Tegen Voedselverspilling (1)
Logo The Den Den Bosch
Logo WWF
Logo Verbunt Verlinden
Logo Pastridor
Logo Krachtvoer Events
Logo Smit Dorlas
Gebouw locatie Vlijmenseweg

Contact details

 

Question?
Do you have a question or would you like to get in touch with us? Please contact Hanneke Kronenburg: [email protected]

Location
Koning Willem I College
Vlijmenseweg 2
5223 GW 's-Hertogenbosch
Main entrance: Henri Dunantstraat

 

View directions
Copyright Koning Willem I College 2025